Brand & Creative Strategist
Carl De Gussem /
“ I see myself first and foremost as a transmitter of enthusiasm.
For me, strategy is all about bringing ideas, brands and people together.”
Services
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Establish or rediscover the fundamentals of the brand to identify a unique and differentiating thread. For creativity, growth and success.
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To develop a strong brand positioning to keep going in changing markets, against aggressive competitors.
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Putting into words the brand's intentions, vision, and identifiers, as well as its brand language, to help the brand find its specific style, look, and tone. To work on a logo, a website or the full brand identity.
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What does it take for a creative team to come up with THE right idea, the one that sends shivers down your spine? A creative strategy to inspire teams, to be unique and strong.
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Launching your own business, your own boutique. What a dream! But intuition and resourcefulness often reach their limits very quickly, and it's vital to maximise your budget. A strategy based on the fundamentals will help you make the right decisions right from the start.
Brand Stories
The projects that made the difference in strategy
The project that launched a campaign and a signature that have lasted...forever
Every time I hear the Devos-Lemmens “A taaaable” signature on the radio, this campaign makes me smile.
It's a straightforward strategy: take over the market when you're the leader and say it loud and clear.
And yet we had to fight hard to 'propose' our agency choice. It's a strategy that definitely stands the test of time!
The project that launched a Belgian web platform dedicated to culture
Launching a cultural web platform in French-speaking Belgium!
La Pointe is a challenge and a wonderful venture. I am very proud to be involved: all the positioning work has resulted in the creation of a name, a style and a visual identity.
And my background as a journalist and film critic has allowed me to participate very closely by writing for it!
The project that transforms the European Monitoring Centre of Drugs into a full-fledged service European Agency
Transforming this European Agency pushed me out of my comfort zone: strategy, training, copywriting...
Thanks to its management and in-house team, EUDA demonstrates that you can do institutional work with soul, fun and inventiveness. EUDA is about saving lives.
The project that talks about credit in an ethical way
Crédal puts forward a real commitment to society.
This revitalisation is what I like best about my job: working with the client and its teams to find a sharp, inspiring way of making its brand exist, both internally and for its audiences.
The project that creates a new brand with revolutionary technology
A technology start-up and an enthusiastic, visionary client. We had to share the bold vision with decision-makers who don’t have the same references.
We worked with the staff to create an authentic positioning that was straightforward to share. A great creative brief to translate into words and visuals a world in the making!
The project that raises awareness about mental health
Strategy is often the key to understanding the people you want to talk with and to. Developing empathy is a fundamental mission. Insights helped us. So did active listening.
The INAMI campaign had to sound true to be seen and heard. A meaningful strategy. It feels good!
Every brand story is unique. Each solution and approach is unique
Let's have a coffee and talk about it?